The super cool folks are over at Snipes reached out with this really cool opportunity to do some traditional illustration for an insert dream sequence, in their back to school campaign.
I set the illustration style, drawn in Procreate and prepped layers for animation in After Effects. There was a good amount of shots to get done, so I enlisted some additional help for a couple shots. We knocked out a fun little animation for this comedic video.
Project
Snipes – Back to Scool
Client
Snipes
Role
Lead Motion Designer / Illustrator, Animator
Snipes | Back To School
Most the time, I don’t get to flesh out a look in Procreate, so as a trained illustrator it felt really good to be able to reach into this bag of tricks and show that I have some hand skills aside from dealing with render settings.
