The folks over at Bonfire Labs brought me on to lead design & animation for a product video for ProCore. Unfortunately, even after approvals, the project took on another direction at the last minute due to unforeseen circumstances.
A lot was learned about the brand through exploring their boundaries and mission. Generative AI was used early in the process to help ideation. However the fun was getting detailed in the render settings, camera angles and dialing in the lighting.
Project
ProCore
Agency
Bonfire Labs
Role
Lead Designer, Animator
